Food trucks are a new and exciting way to provide delicious food beyond just the confines of a restaurant. However, many have tried entering this market without prior knowledge and ended up failing. Before you even purchase your food truck from Japan surplus Philippines and other motor dealers, you must first know a few things about the business.
Because it is essentially a restaurant on wheels, food trucks have several distinct advantages over traditional restaurants. Food trucks can go where the customers are, has a low overhead compared to restaurants, and requires far less staff.
But did you know that to be a food truck owner may also mean becoming a social media expert? Details like this are often overlooked by some, so let us show you 3 things you need to know about the food truck business.
Find the perfect truck
Above all else, you must first get a kitchen you can work in, a place to sell your food, something to take you from one place to another, and a place for your diners to eat in; i.e. finding the perfect food truck.
Finding a truck should be one of the top considerations when starting a food trucking business. Aspiring owners have the option of renting or buying one from motor dealers or Japan surplus.
Buying a fully outfitted truck can sometimes cost up to an upwards of 4 million pesos, but if you have a construction or engineering degree, it may be cheaper to buy a used truck and retrofit it with the equipment you need. For beginners and first-time owners, renting may be the ideal option.
It’s all about the location
Perhaps the biggest advantage of a food truck over traditional restaurants is its ability to bring food straight to the customers. It may sound like a no-brainer, but it is surprising how many places prohibit food trucks or limit the number of permits they can give out.
A food truck can’t just set up wherever it pleases because of these restrictions and licenses. This is why it is important to know if an area allows food trucks before you set up shop in a busy or touristy area. Make sure that all your permits are arranged to avoid any trouble with law enforcement.
You should also be mindful of other food trucks and restaurants in the area. Your fellow restaurant owners, mobile or otherwise, may not take kindly to you setting up right outside their establishment.
Market the brand
Another advantage of a food truck is that it is a rolling advertisement on wheels. Aside from traditional media, most food trucks also make extensive use of social media like Instagram, Twitter, and Facebook.
Social media is perfect for building a customer base. It just takes a simple tweet to let your customers know where your truck is headed while Instagram is perfect for showcasing menu items and display for the day.
Using social media allows food truck owners to connect with customers no matter where they are. They are an excellent way to engage with the community and build a stronger bond with customers.
Food trucks are a great way for an aspiring entrepreneur to break into the restaurant industry on a limited budget. Although it was once dismissed as simply fast-food on wheels, food truck concepts today include different types of cuisine all over the world.
Before you take your first step towards owning and operating a food truck, make sure that you understand the responsibilities and risks included in undertaking this venture.