Every business should put a premium on what is really important and in today’s case, one of the most critical things a businessperson needs to be prioritizing is his digital marketing. The web has been a platform of endless possibilities. And so, creating and maintaining an online business nowadays has become practical more than ever.
Below are some our tips to incorporate in your digital marketing strategy:
Include videos for your marketing efforts.
This may be an old tactic to begin with but this still works. In fact, a survey conducted by Animoto revealed that “roughly four times as many consumers prefer watching a video about a product than reading a text.”
Through adding videos to expose your business products and services, you are significantly impacting how consumers receive the message you want to communicate with them. If you’re still not convinced with the power of video marketing, then I suggest that you read this blog from Optimonster.com. It reveals important statistics about incorporating videos in marketing processes.
2. Take full advantage of the social media.
Social media marketing is an effective way for businesses of all types and sizes to reach people, especially prospects. Chances are your prospects already interact with brands on different social media platforms that they are using. And so, if you’re not doing the same, you are missing out a lot, possibly a great sales for your business! As you probably already knew, well-targeted campaign marketing on social media can deliver huge success to your business – enhancing your brand and getting leads and sales.
To take full advantage of your SMM (Social Media Marketing), you’d need to identify:
- Your target audience (to reach right people)
- The social media site they are in (to be on the right platform)
3. Never forget about SEO.
Search Engine Optimization or simply SEO is never dead and it keeps thriving, not only the process itself but the customers it serves. If you’re still not doing SEO, then you’re on the verge of losing many sales. People go to search engines whenever they are to purchase something and if they aren’t able to see you on the results, of course, you’ll get zero chance of getting sales from them. Well, this type of marketing is quite technical and you may need to provide a budget for it (that is if you really are serious about digital marketing). You can do your research and hire a reputable digital marketing firm to do optimize your site in accordance with Google’s standards. Google constantly changes their rules and algorithms, so not just any SEO will benefit you. What you need is a reliable expert team to maintain your site’s visibility on the search engines. If you are looking for such, then I personally recommend SEO by Carl Ocab. They’ve been doing digital marketing for more than a decade and have good feedbacks from their clients.
4. Effective marketing is storytelling.
Great storytelling provides your prospects a problem followed by a solution that only your business product or service can offer. Storytelling gets real to the eyes of the prospects when you incorporate and present everyday issues where they can relate to. And upon showcasing and offering your ‘business’ to them, you are likely to receive a nod from them and that’s when sales will follow.
5. Update your website.
Current information serves as the best information. Do some blogs if you feel like doing so and provide tutorials if you must. Consider updating your sites with helpful contents for your audience. It is never a need to post contents every day. All you need is a content or two every month that your readers will find helpful. People from the internet are always on the hunt for contents that will help them solve their problems; be sure that you won’t disappoint them as they visit your site.
Also, if your business includes selling products, be sure to update your site with what’s still available and what’s already not. There can nothing worse than having a customer trying to buy from your site that you stopped selling weeks or months prior. Immediately remove products that are no longer available from your site.